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Philip Kotler, Gary Armstrong, Swee Hoon Ang,
Siew Meng Leong, Chin Tiong Tan and Oliver Yau
There is a rising need in Asia to develop managers who understand marketing in the global context. This textbook exposes undergraduate students to marketing in a wide variety of Asian and international settings in an innovative and practical way through case studies, examples, and vignettes. It provides updated coverage on contemporary marketing issues using concise language and attractive visual aids.
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Philip Kotler, Kevin Lane Keller, Swee Hoon Ang,
Siew Meng Leong and Chin Tiong Tan
Marketing Management: An Asian Perspective covers all the topics an informed marketing manager needs to understand to plan and implement strategic, tactical, and administrative marketing. It distinguishes itself from other textbooks by providing insights with an Asian flavor; drawing from regional thinkers and business leaders, Asian trends and institutions, and practices which impact Asian marketing. Now in its 5th edition, this text has sold over 400,000 copies worldwide. It has been translated into multiple languages and is adopted by universities worldwide.
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Khai Sheang Lee, Guan Hua Lim and Soo Jiuan Tan
This book focuses on strategies for small and medium enterprises (SMEs) when they compete for markets under resource constraints. A set of prescriptive strategy tools are detailed to assist strategic planners and practitioners when they are faced with resource disadvantages.
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David W. Stewart, Prem Shamdasani and Dennis W. Rook
The updated edition of this widely-cited classic offers a unique blend of theory and practice in a single, easy-to-read source. The Second Edition of Focus Groups: Theory and Practice provides a systematic treatment of the design, conduct, and interpretation of focus group discussions within the context of social science research and theory.
New to the Second Edition:
* Includes a useful historical background
* Explores new technologies in focus group research
* Continues to offer practical advice on focus group research
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Tambyah Siok Kuan, Tan Soo Jiuan and Kau Ah Keng
This book is an integral part of a stream of research on issues relating to the aspirations, values, lifestyles, life satisfaction, and quality of life for Singaporeans. The dataset analysed in this book was from the AsiaBarometer 2006 Survey. In this book, we also provide some comparative analyses with the other East Asian countries surveyed, namely China, Hong Kong, Japan, South Korea, Taiwan and Vietnam. These comparisons give us invaluable insights into what makes Singaporeans similar to or different from her East Asian neighbors.
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Kau Ah Keng, Jung Kwon, Tambyah Siok Kuan and Tan Soo Jiuan
This book details the findings of a large-scale survey on the values and lifestyles of 1500 Singapore residents conducted in 2001. Besides being an updated version of the 1996 study, this book also reports on a series of semi-structured interviews with elderly and young adult Singaporeans and a new clustering of eight groups of Singaporeans.
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Kau Ah Keng, Tan Soo Jiuan and Jochen Wirtz
This book reports on the VAL study of 1600 Singapore residents done in 1996, which represents an updated version of the 1989 study. Besides reporting on the value orientations, attitudes, aspirations, satisfaction with life in general and living in Singapore, media habits, leisure activities, Internet usage , and investment behavior of Singaporeans, this book also presents the first-ever clustering of Singaporeans into seven different clusters.
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Essentials of Services Marketing
Christopher Lovelock, Jochen Wirtz and Patricia Chew
This reader-friendly and easy to understand text introduces students to the field of services marketing. The book takes a strongly managerial perspective and offers a carefully designed “toolbox” for service managers, teaching students how different concepts and frameworks can best be used to examine and resolve t he varied challenges faces in marketing services.
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Services Marketing – People, Technology, Strategy. 6th ed.
Christopher Lovelock and Jochen Wirtz
Services dominate the expanding world economy as never before. Clearly, the skills in marketing and managing services have never been more important! This text book has been written in response to the global transformation of our economies to services. It takes a strongly managerial perspective, yet is rooted in solid academic research, complemented by memorable frameworks. The text helps to bridge the all-too-frequent gap between theory and the real world. Practical management applications are reinforced by numerous examples within the 15 chapters.
Now in its 6th edition, this text has sold over 400,000 copies globally and has been translated and/or adapted for the world’s major education markets ranging from Japan, China, India, various South-East Asian countries and Australia to key EU countries, Russia and Latin America). |
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Services Marketing in Asia: Managing People, Technology, and Strategy. 2nd ed.
Christopher Lovelock, Jochen Wirtz, Hean Tat Keh and Xiongwen Lu
Responding to the rapid changes in technology and the business environment in Asia, this 2nd edition has sharpened its focus on developments in services marketing in China, India and South-East Asia, and it provides numerous new examples from a broad cross-section of service industries. The book also features many new cases on firms operating in a wide variety of Asian environments, including China, Hong Kong, India, Malaysia, The Philippines, Singapore, and Taiwan. |
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Services Marketing in Asia: A Case Book
Jochen Wirtz and Christopher Lovelock
Asia’s service industries are growing rapidly. Even for manufacturers, service increasingly becomes a key differentiator and value driver. Yet, services marketing is a relatively new field that is often not well understood. This book fills an important gap in the market – the cases address current and important issues in services marketing, ranging from marketing professional services, new service development to branding experiences, revenue management, customer asset management and CRM strategy design and implementation. The cases provide valuable insights to service managers on how to success in Asia. |
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Flying High in a Competitive Industry – Secrets of the World’s Leading Airline
Heracleous Loizos, Jochen Wirtz and Nitin Pangarkar
Singapore Airlines (SIA) is widely acknowledged as one of the world’s leading airlines, if not the best airline, globally. This book provides insights into a simple but intriguing question: How has SIA managed to outperform other flag carriers for decades in an industry where it is notoriously difficult to succeed consistently?
This revised edition of Flying High in a Competitive Industry begins with an analysis of the airline industry and its key trends, moving on to a broad outline of SIA’s strategic drivers of success. Empirical research was conducted at SIA to gain a deeper understanding of its strategy, core competencies and internal organisation, innovation processes and human resource practices, in order to instill strategy lessons that can inform the strategies of any organisation competing in intensely competitive industries.
This book ends with some strategic lessons that apply to any organisation that aims to achieve sustainable success in hypercompetitive markets.
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