Labroo, A., Lambotte, S., & Zhang, Yan (in press). What’s in a name? The dual effects of metacognitive ease on importance judgments, Psychological Science, 2009

Mukhopadhyay Anirban and Yeung Catherine, "Building Character Effects of Lay Theories of Self-Control on the Selection of Products for Children," Journal of Marketing Research, 2009 (Forthcoming, available online)

Iris Hung and R S Wyer, "The impact of Differences in Perspective on the Influence of Charitable Appeals: When Imagining Oneself as the Victim is Not Always Beneficial," Journal of Marketing Research, 2009 (Forthcoming, available online)

Lim Wei Shi and Tan Soo Jiuan, "Using brand equity to counter outsourcing opportunism: A game-theoretic approach," Marketing Letters, 2009 (Forthcoming, available online)

Van, der Lans R., J.A. Cote, C.A. Cole, Leong Siew Meng, A. Schmidts, P.W. Henderson, C.A. Bluemelhuber, P.A. Bottomley, J.R. Doyle, A. Fedorikhin, M. Janakiraman, B. Ramaseshan and B.H. Schmidt, "Cross-National Logo Evaluation Analysis: An Individual Level Approach," Marketing Science, 2009 (Forthcoming)

Lee Yih Hwai and Qiu Cheng, "When Uncertaintly Brings Pleasure: The Role of Outcome Imageability and Mental Imagery," Journal of Consumer Research, 2009 (Accepted)

Lim Wei Shi, "Overselling in a competitive environment: Boon or bane?" Marketing Science, 2009 (Accepted)

Zhang, Yan & Epley, N., "Self-centered social exchange: Differential use of costs versus benefits in prosocial reciprocity," Journal of Personality and Social Psychology, Vol. 97, No. 5, pp796-810, 2009.

Lee Yih Hwai, Qiu Cheng and Yeung Catherine, "Suppressing Feelings: A Double-edged Sword to Consumer Judgment and Choice," Journal of Consumer Psychology, 19, no.3, pp427-439, 2009.

Chu Junhong and Pradeep Chintagunta, "Quantifying the Economic Value of Warranties in the U.S. Server Market," Marketing Science, 28, no. 1, pp 99-121, 2009

Lim Ai Cheng, Elison, Ang Swee Hoon, Lee Yih Hwai and Leong Siew Meng, "Processing Idioms in Advertising Discourse: Effects of Familarity, Phase Type, and Compositionality on Consumer Ad Response," Journal of Pragmatics, 41, no.9, pp1778-1793, 2009.

Tambyah Siok Kuan, Tan Soo Jiuan and Kau Ah Keng, "The Quality of Life in Singapore," Social Indicators Research, 92, no. 2, pp337-376, 2009.

Hsee, C., Dube, J.P., & Zhang Yan. (2008). A behavioral analysis of the Shanghai real estate market, Journal of Marketing Research, 45, 133-144. (Lead Article)

Singh S, Dipak Jain and Trichy Krishnan, "Customer Loyalty Programs: Are they profitable?" Management Science, 54, no. 6, 2008, 1205-1211

Chu Junhong, P Chintagunta and J C Cebollada, "A Comparison of Within household Price Sensitivity across Online and Offline Channels," Marketing Science, 27, no. 2, 283-299, 2008

Cheng Qiu and Yeung Catherine, "Mood and Comparative Judgment: Does Mood Influence Everything and Finally Nothing?" Journal of Consumer Research, 34, no. 5, 2008, 657-669

Li Xiuping, "The Effects of Appetitive Stimuli on Out of Domain Consumption Impatience," Journal of Consumer Research, 34, no. 5, 2008, 649-656

Kim Kyeongheui, Meng Zhang and Li Xiuping, "Effects of Temporal and Social Distance on Consumer Evaluations," Journal of Consumer Research, 35, no. 4, 2008, 706-713.

Wyer, R S, Y Jiang and Iris Hung, "Further Consideration of Fundamental Issues in Visual and Verbal Information Processing: A Response to Commentaries," Journal of Consumer Psychology, 18, no. 4, 2008, 276-280.

Wyer, R S, Iris Hung and Y Jiang, "Visual and Verbal Processing Strategies in Consumer Comprehension and Judgment," Journal of Consumer Psychology, 18, no. 4, 2008, 244-257.

Iris Hung and R S Wyer, "The impact of implicit theories on responses to problem-solving print advertisements," Journal of Consumer Psychology, 18, no. 3, 2008, 223-235.

Leong Siew Meng, J A Cote, Ang Swee Hoon, Tan Soo Jiuan, K Jung, Kau Ah Keng, and C Pornpitakpan, "Understanding Consumer Animosity in an International Crisis: Nature, Antecedents, and Consequences," Journal of International Business Studies, 39, no. 6, 2008, 996-1009.

Lee Yih Hwai and E Lim, "What's funny and what's not: The moderating role of cultural orientation in ad humor," Journal of Advertising, 37, no. 2, 2008, 71-84.

Lim Wei Shi, J E Lee-Partridge and Tan Soo Jiuan, "Revenue Implication of Auction Value in k-Price Sealed-Bid Auctions: An Experimental Study," Marketing Letters, 19, no. 1, 2008, 25-38.

Yeung Catherine and D Soman, "The Duration Heuristic," Journal of Consumer Research, 34, no. 3, 2007, 315-326

Ho, TH, CF Camerer and Chong Juin Kuan, "Self-tuning Experience Weighted Attraction Learning in Games," Journal of Economic Theory, 133, no. 1, 2007, 177-198

Chu Junhong, P Chintagunta and N Vilcassim, "Assessing the Economic Value of Distribution Channels-An Application to the PC Industry," Journal of Marketing Research, 44, no. 1, 29-41

Lwin, M, Wirtz Jochen and J D Williams, "Consumer online privacy concerns and responses: A power-responsibility equilibrium perspective," Journal of the Academy of Marketing Science, 35, no. 4, 2007, 572-585

Ang Swee Hoon, Leong Siew Meng and Lee Yih Hwai, "The Ad Creativity Cube: Conceptualization and Initial Validation," Journal of the Academy of Marketing Science, 35, no. 2, 2007, 220-232


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