Marketing - Programmes - MBA

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MBA Courses

Semester I (2008/2009)

BMA5009 Marketing Management
BMA5502 Consumer Behavior
BMA5503 Promotional Management
BMA5511 Channels and Pricing Strategies
BMA5523 Customer Relationship Management
BMA5524 Applied Market Research

Semester II (2008/2009)

BMA5009 Marketing Management
BMA5501 Competitive Marketing Strategy
BMA5503 Promotional Management
BMA5504 Global Marketing
BMA5506 Product & Brand Management
BMA5526 Managerial Decision Making & Ethical Values

Special Term 1 (2008/2009)

BMA5525 Competitive Strategies for SMEs & Startups

Special Term 2 (2008/2009)

BMA5505 Services Marketing