Greetings, below is the set of procedures and deadlines that Marketing AE students should be aware of. Please familiarize yourself with these guidelines. If you are submitting your AE around April 2010, please take note of the following:
-
You must submit the Marketing AE Student Registration Form by
end of February 2009. This form would have been given to you during the briefing. Alternatively, you can
download it.
-
You are encouraged to approach and discuss with individual Marketing faculty members about potential AE supervision. This web page has been set up to facilitate this effort. Please scroll down to the RESEARCH AREAS section below for information that should help you in looking for a suitable AE supervisor. You have till end of March 2009 to confirm a supervisor in this manner.
-
After this date, if for some reasons, you are unable to find a suitable supervisor, we will refer to the information provided in your Marketing AE Student Registration Form to find you one.
-
You will be notified of the outcome before end of April 2009.
If you are submitting your AE around October 2010, the same set of procedures detailed above apply but the deadlines for the respective points should be:-
-
Submit Marketing AE Student Registration Form by end of August 2009.
-
You have till end of September 2009 to confirm a supervisor through your own accord.
-
After end of September 2009, those without a supervisor will be assigned one using your registration form as a guide.
-
You will be notified of the outcome before end of October 2009.
For those who would like to view past Marketing AEs, please click here. Please note that with immediate effect, the AE library is maintained by the Hon Sui Sen Memorial Library and you can borrow them from the Library
Please be informed that the AE Intention Form and the Proposal Form have to be submitted to the Dean's Office accordingly. Please check for the deadline submission date on the notice board.
This section contains the Marketing faculty members research areas and their prerequisites for potential AE students. It also indicates the number of AE students and topics that each member is currently supervising. This information should allow you to make a more informed decision regarding the selection of potential AE supervisor.
| Research Areas |
Prerequisites (if any) |
| Advertising |
Must have taken or taking Consumer Behavior and Advanced Marketing. Must also be prepared to work independently. |
| Consumer Behavior |
| Cross-cultural marketing issues |
| Current Student (s) |
AE Topic |
AE Submission Date |
| None |
|
|
| Past AE Topics |
|
|
| Research Areas |
Prerequisites (if any) |
| Cross-Cultural Consumer Research |
|
| Purchase Behaviour Of Families And Children |
|
| Affective Influences On Consumer Behaviour |
|
| Naturalistic Observations And Research |
|
| Current Student (s) |
AE Topic |
AE Submission Date |
| None |
|
|
| Past AE Topics |
|
|
| Research Areas |
Prerequisites (if any) |
| Product Assortment |
Marketing Research and Product Management |
| Product Variety |
|
| Product Innovation Diffusion |
|
| Choice Modeling |
|
| Current Student (s) |
AE Topic |
AE Submission Date |
| None |
|
|
| Past AE Topics |
|
|
| Research Areas |
Prerequisites (if any) |
| New Product Introduction |
|
| Diffusion |
|
| Game Theory |
|
| Channel and Pricing |
|
| Topics such as segmentation, positioning and competition |
|
| Current Student (s) |
AE Topic |
AE Submission Date |
| None |
|
|
| Research Areas |
Prerequisites (if any) |
| Business Marketing |
Completed Business Research course |
| Purchasing Management |
|
| Supply Chain Management |
|
| Buyer-Seller Relationships |
|
| Relationship Marketing |
|
| Salesforce Management in the Industrial Market |
|
| Current Student (s) |
AE Topic |
AE Submission Date |
| None |
|
|
| Past AE Topics |
|
|
| Research Areas |
Prerequisites (if any) |
| Game theoretic modeling of marketing issues |
Must have taken one of the following:-
Marketing Science; Strategic Marketing; Marketing Strategy or Game Theory & Strategic Analysis
|
| Empirical Test of Game Theoretic Predictions |
| Competitive Marketing Strategy |
| Channel Strategy |
|
| Industrial Marketing Strategy |
|
| Current Student (s) |
AE Topic |
AE Submission Date |
| None |
|
|
| Past AE Topics |
|
|
| Research Areas |
Prerequisites (if any) |
| Consumer Information Processing Theories |
|
| Advertising Theories |
Must have taken Consumer Behavior |
|
Linguistics Effects on Consumer Behavior
|
Must have taken Consumer Behavior (plus read and write Chinese well) |
| Current Student (s) |
AE Topic |
AE Submission Date |
| None |
|
|
| Past AE Topics |
|
|
| Research Areas |
Prerequisites (if any) |
| Consumer Behavior |
Good quantitative skills, can work independently, and can write well |
| Current Student (s) |
AE Topic |
AE Submission Date |
| None |
|
|
| Past AE Topics |
|
|
| Research Areas |
Prerequisites (if any) |
| Game-theoretic modeling of marketing issues |
Must have taken either Game Theory & Strategic |
|
|
Analysis or Strategic Marketing or Marketing Science. Must have strong quantitative and analytical skills. |
| Current Student (s) |
AE Topic |
AE Submission Date |
| Ho Toon Peng, Darren |
Gender Effects In Common Value Auctions: Individual vs. Group Behaviour |
Oct 2007 |
| Past AE Topics |
|
|
| Research Areas |
Prerequisites (if any) |
| Analysis of competitive strategies |
|
| Analysis of consumer panel data |
|
| Structural econometric modeling |
|
|
Competitive dynamics in high-technology markets
|
|
| Current Student (s) |
AE Topic |
AE Submission Date |
| None |
|
|
| Research Areas |
Prerequisites (if any) |
| Relationship Marketing |
|
| Competitive Marketing Strategy |
|
| Cross-Cultural Buyer Behaviour |
|
| Environmental Marketing |
|
| Retail Marketing Strategy |
|
|
Branding ((B-2-C and B-2-B)
|
|
| Current Student (s) |
AE Topic |
AE Submission Date |
| None |
|
|
| Research Areas |
Prerequisites (if any) |
| Topics related to consumption and identity (e.g. ethnicity, gender) |
I prefer students who have taken a Consumer Behavior class with me. S/he should speak and write well, and have an interest in qualitative research methods (i.e., interviews). |
| Topics related to consumption and community (e.g. subcultures of consumption) |
|
Topics related to cross-cultural movements of people (e.g. immigrants, transnationals)
|
|
| Current Student (s) |
AE Topic |
AE Submission Date |
| None |
|
|
| Past AE Topics |
|
|
| Research Areas |
Prerequisites (if any) |
| International Market Entry Strategies |
Students should write well, be more quantitatively |
| Parallel Importing |
inclined and be able to work independently. |
| Consumer Values And Lifestyles |
Preferably, he/she should have taken Product Management Course |
| Game-Theoretic Applications In Marketing |
|
Global Product Management
|
|
| Current Student (s) |
AE Topic |
AE Submission Date |
| None |
|
|
| Past AE Topics |
|
|
| Research Areas |
Prerequisites (if any) |
| Customer Satisfaction |
Must have taken Services Marketing and Consumer Behavior. Needs to have good conceptual, analytical and writing skills. |
| Customer Feedback Systems |
| Service Guarantees |
|
Yield Management
|
|
| Current Student (s) |
AE Topic |
AE Submission Date |
| None |
|
|
| Past AE Topics |
|
|
| Research Areas |
Prerequisites (if any) |
| Affect and Consumer Judgments |
|
| Customer Feedback Systems |
|
| Anxiety and Product Judgements |
|
|
Consumer Information Processing
|
|
| Current Student (s) |
AE Topic |
AE Submission Date |
| Ng Sim Yi |
To be confirmed |
October 2007 |
| Past AE Topics |
|
|