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      BBA Courses
      Semester I (2008/2009)
      • MKT1003 Marketing
      • MKT2401 Asian Markets & Marketing Management
      • MKT2411 Retail Entrepreneurship
      • MKT2412 Global Marketing
      • MKT2413 Marketing Research
      • MKT3402 Consumer Behavior
      • MKT3412 Services Marketing
      • MKT3416 Business-to-Business Marketing
      • MKT3418 Product & Brand Management
      • MKT3420 Promotional Management
      • MKT4411 Marketing Strategy
      • MKT4412 Marketing Theory & Research
      • MKT4415B SIM: Advanced Marketing Management: Cases & Simulations
      • TR2201 Entrepreneurial Marketing
      • TR3001 New Product Development

       

      Semester II (2008/2009)

      • MKT1003 Marketing
      • MKT2401 Asian Markets & Marketing Management
      • MKT2411 Retail Entrepreneurship
      • MKT2412 Global Marketing
      • MKT2413 Marketing Research
      • MKT3402 Consumer Behavior
      • MKT3412 Services Marketing
      • MKT3417 Customer Asset Management
      • MKT3418 Product & Brand Management
      • MKT3420 Promotional Management
      • MKT3513 Game Theory & Strategic Analysis
      • MKT4411 Marketing Strategy
      • MKT4413 Pricing Models & Strategy
      • TR2201 Entrepreneurial Marketing
      • TR3001 New Product Development
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