Past AE Topics for Leong Siew Meng
Past AE Topics for Prof Leong Siew Meng
|
Topics |
Student Name |
Semester |
| The Effects Of Repositioning On Consumers’ Responses: The Moderating Role Of Brand Personality |
Yang Meilian Anna |
II, 2004/2005 |
| The Moderating Role Of Brand Trust On Brand Extension Evaluations: An Empirical Study |
Yap Hui Li Hayley |
II, 2004/2005 |
|
The Effects of Counterfactual Arguments and Outcome Reversibility on Consumer Ad Response |
Lisa Ng Lai San |
II, 2002/2003 |
|
Moderating the Effects of Culture on Attitude-Behavior Consistency |
Stephanie Choo Pei Fang |
II, 2002/2003 |
|
Cultural Influences on Family Brands Attitude |
Sun Yin Cheng |
II, 2000/2001 |
|
The Effects of Brand Personality on Perceived Quality, Brand Trust, and Brand Relationship Quality |
Lee Yoke Cheng, Elaine |
II, 1999/2000 |
|
The Generation Gap: Adolescent-Parent Interaction in Family Decision-Making |
Chua Whei Cheng |
I, 1999/2000 |
|
Discriminatory Advertising In Singapore : A Content Analysis Of Employment Advertisements |
Loh Shen-Yi Marissa |
|