Past AE Topics for Lee Yih Hwai
Past AE Topics for Dr Lee Yih Hwai
|
Topics |
Student Name |
Semester |
| The Preferred Instalment Scheme When Benefits Match Cost |
Ho Puay Nee |
II, 2004/2005 |
| Variety In Variety-Seeking: When And How Consumers Seek Variety |
Lee Tiong Hwee |
II, 2004/2005 |
| Task Effort And Enjoyment: Effects On Consumers’ Attitudes |
Ng Wei Fen Jasmine |
II, 2004/2005 |
|
Effects of Inconsistent Information on Attitudes: A Multi-Perspective Approach |
Low Pei Chyi, Jean |
II, 2003/2004 |
|
Choices & Consequences: What Is, Only If & Even If |
Soh Chen-Yii, Colin |
II, 2003/2004 |
|
“When Money Owned is as Good as Gone” – Exploring the “Intended to Spend” Mental Accounting Effect in Consumers |
Tan Teck Hwee, Judy |
II, 2003/2004 |
|
Consumer Recall in Multimedia Messages: The role of Language in the Bilingual Context |
Teo Jye Ling, Jacyln |
II, 2003/2004 |
|
Exploring the Role of Incongruity in Advertising Effectiveness |
Handy Amin |
|