Topics

Student Name

Semester

Brand Personality Creation: Effects of Metaphors and Product Type

Koh Lay Kah, Colleen

II, 1999/2000

Can a Picture Paint a Thousand Words?  Effects of Suggestiveness, Consistency and Expectancy on Recall

Kim Li Ling

II, 1998/1999

Is Right always Right? Effects of Ad Format and Competitive Interference on Consumer Responses

Ong Kai How

II, 1998/1999

The Way of the Dragon vs the Lion King: Approaches to an Entrepreneurial Spirits

Hong Ghim Phong Don

II, 1997/1998

He Who Knows Most Says Least …. But Says Best: An Information Overload Perspective

Lim Ai Ching Elison

II, 1997/1998

Creativity in Advertisements: The Role of Expectancy, Relevancy and Feelings on Attitudes and Purchase Intent

Low Yen Mei Sharon

II, 1997/1998