A common ‘look and feel’ on the front cover is critical to the building of a strong identity for the University and the School.
Three elements have to be present to achieve the ‘NUS’ effect:
- A corporate orange horizontal bar must be included in the design. The size of the bar can vary. The only situation where no horizontal bar is needed is when the entire cover is in the corporate orange. Whenever desirable, a corporate blue bar may be included in the design.
- NUS and NUS Business School logos in interlocked format as well as the tagline must appear on the cover of all publications. Logos should be no smaller than the minimum requirement of 20mm. (See Co-brand with NUS logo).
- The NUS corporate typefaces (Frutiger for English text and Hei Ti Jia Zu for Chinese text) should be used on the cover of all printed publications.