It is essential that NUS Business School logo is used correctly at all times so as to project a consistent image for the School. Incorrect logo usage usually occurs when there is an absence of contrast between logo and background, thus resulting in a lack of impact and clarity.

When the logo appears on NUS corporate colour backgrounds or black background, the entire logo must be reversed out (see Reversed Logo).

When the logo appears on other coloured backgrounds, the logo can be in either white, black or full colour, as long as it does not lose its impact and clarity.

Below are some examples of incorrect usage of the logo:

Against NUS Orange Background (i) (ii) (iii)

Against NUS Blue Background (i) (ii) (iii)

Against Black Background (i) (ii) (iii)

Against Photographic Background (i) (ii) (iii)

Against Other Coloured Background (i) (ii)

Against Other Coloured Background (iii) (iv)

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