A very important factor in strengthening and maintaining the NUS Business School brand is ensuring that the School's visual identity is clearly and consistently portrayed at all times.
This identity web site aims to ensure that the School's visual style is used correctly and that the integrity of its corporate identity is protected. They contain instructions and advice on our logos, corporate colours, typefaces and tagline, as well as on applying these elements when creating and producing our publications and advertising materials. Some basic designs are included. The guidelines are also consistent with those provided by the University.
Correct application of these elements will result in the School continuing to portray a strong, coordinated and unified image, which builds familiarity, recognition and feelings of affinity, as well as signals reliability, strength and a strong tradition and pride.
The visual identity should not be compromised out of a feeling that we have grown tired of it, or that our audience needs to see something different.
As with any brand identity system, there are some agreed exceptions to the guidelines, or there are times when allowances have to be made for technical deviations. Those situations in which the general rules must be adjusted to meet the needs of a specific application. Also, the guidelines presented here are not all inclusive.
The identity style guide includes: