A common ‘look and feel’ for the advertisements is critical to the building of a strong identity for the University and the School.
The following elements have to be present to achieve the ‘NUS’ effect:
- A corporate orange horizontal bar must be included at the bottom of all advertisements as it gives the School’s advertisements a distinctive ‘look and feel’. Bars of different sizes can be used as long as both NUS and NUS Business School logos can be accommodated. Bigger bars can be used depending on the focus of the advertisement. However, we recommend that the bar should occupy no more than one-third of the size of the advertisement.
- NUS and NUS Business School logos in interlocked format as well as the tagline must appear on the corporate orange bar. Logos should be no smaller than the minimum requirement of 20mm. (See Co-brand with NUS logo ). By encapsulating the logos and tagline in the bar, it streamlines information and gives the advertisements a clean, uncluttered look.